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What Google+ Can Do for the Music Industry

July 14, 2011

With the rapid growth of Google’s new social networking site, Google +, many people are asking “What can Google+ do for me?” (And those who aren’t are probably thinking “Oh great, another profile I have to manage….”)  Once that’s answered, the next question becomes “What can Google+ do for my band?”

Short answer: As of now, not much. But that will change quickly.

Google has already stated that business profiles will be permitted at a later date.  So unless you run a site like Mashable, you’ll have to create a personal profile for now. But that doesn’t mean you shouldn’t sign up. By the way, don’t try to work around this whole “personal profiles only” thing. Google is taking this seriously and you really don’t want to go through all the trouble of setting up a profile only to have it deleted. Be patient and in the meantime get used to Google+, become familiar with the features, get your Circles organized, build your network, etc.

Long answer: Given Google’s dominant presence in almost every aspect of Internet use (business, tech, entertainment) they have an amazing number of resources they can integrate into Google+ which translates into constant growth and improvement for users. Unlike MySpace and Facebook, Google will most likely give users more of a choice in what gets added to their profile.

Two major Google services that are going to benefit bands on G+ are YouTube and the recently launched Google Music. Those are pretty self-explanatory.  My guess is that sharing videos and music are going to be much easier and more seamless than they are with Facebook, which requires apps from outside services like RootMusic and Reverb Nation, and MySpace with its built-in players.

Hopefully you’ve done enough online promoting of your website to know what SEO keywords are. (If not, leave a comment letting me know and I’ll answer questions in a future post. I’d be more than happy to explain the basics.) And you know how huge Google is when it comes to searching the web.  Since Google+ requires profiles to be public, they’re going to be accessible through searches. Side note: many people were freaking out over the whole public profile thing. No worries. The content on your profile can be private; you just won’t have the option to not have it show up when people search for your name like Facebook allows. The only thing that will be required to be public is your name and the fact that you have a profile.) G+ profiles just may end up getting priority billing, showing up at the top of the list when someone searches for things like “Omaha music” or “bluegrass bands.”

The biggest difference between Google+ and Twitter or Facebook is Circles. Circles, while similar to Twitter and Facebook lists, are a great way to organize the people you follow. Whenever you add a post on G+, you get to choose who can see it. For example, you can create circles like Local Fans, Street Team, VIPs, etc. Then if you want to send out a promo code for street team members to get your new single for free, you have the option of posting it so that it’s visible only to the people in that circle. Or if you’ve got a show coming up, you can choose to promote it only to people in the area so you’re not bombarding your contacts that live 500 miles away with flyers for shows they can’t even attend.  The possibilities are endless and give you more control over targeting your posts. Don’t worry, you’re the only one who knows what circle someone is in, who is in it, and what the circle is called. So go ahead and make that “Promoters to Avoid” circle.

There’s also a Hangout feature, live video chats. Want to collaborate with another band in another state? Trying to audition for venue owners to book a tour? Play that new song you wrote for your friends back home? Do it via Hangout.

Google+ puts Google just another step closer to taking over the Internet. Remember AOL? Remember how you’d log on and everything you did – getting the latest news, email, chatting, reading music reviews, looking for businesses – was all done from AOL’s pages and channels? That’s where Google is heading. Google Calendars will replace Facebook/MySpace Events,  contracts will be shared and revised and finalized through Google Documents. Blogging, photo sharing….Google is everywhere!

Here are some other great posts I’ve read about using Google+:

Chris Brogan – The Google Plus 50

Vincent Wong’s slideshow about how Google is more than just another social network

A Google+ Cheat Sheet (pic) on Mashable

25 Google+ Tips to improve your G+ experience

P.S. If you haven’t already done so, add a +1 button to your site right next to those “Tweet This” and “Like” buttons on your profile. Get the code and instructions here.

 

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One Comment leave one →
  1. July 14, 2011 10:09 am

    Great job Miss April!

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